A fascinating interview with Jim Messina who has been hired by the Conservatives in the UK to help them at the next General Election. Amazing stuff. They basically modelled elector behaviour and worked out what things made people more likely …

Modelling Elector Behaviour Read more »

Sometimes the Director of Changing Attitude just gets it spot on. The Church of England knows it has a crisis on its hands. It thinks the crisis might be solved by gently persuading enough conservatives to overcome their convictions and …

Colin Coward Nails It Read more »

I have taken the local elections opinion poll from ComRes (published on the 30th of April) and looked at how the projected share of the vote converts into local county council and unitary authority seats. I have also examined the …

2013 Local Elections – Predictions Read more »

Here’s an interesting idea. Wait until you see who wrote it. So there’s one aspect of the pro-gay-marriage brief that deserves a mental asterisk. A second argument that has always been a bit weak has been the attempt to minimise …

Fast-track to Polygamy? Read more »

This month Waterloo Road, the BBC One “School” drama (though frankly I don’t know any school like that one) has been exploring the issue of gender dysphoria as the youngest member of the Barry family, Kasey, struggles with her gender identity. …

Gender Dysphoria on Waterloo Road Read more »