Cadbury’s goes Fairtrade
We have a perverse understanding of freedom in the West you know. We talk about being free, but in reality our freedom is bought at the price of othersâ€™ liberty. Your cheap Kitkat, Mars or Dairy Milk is cheap because those who made it might have been paid nothing and locked up 14 hours a day. Every single bar of Hersheyâ€™s that youâ€™re free to buy at a bargain price is at a bargain price because there might be little or no labour charges going into it. As long as you reading this blog piece are prepared to buy chocolate at under 50p or a dollar a bar you are using your economic freedom to oppress someone else. If we in the West werenâ€™t prepared to buy any chocolate unless it could be proved definitely that it hadnâ€™t been produced by slaves, then slave labour for cocoa production would disappear because it would be economically unviable. Instead we close our eyes and ears to the truth and celebrate our freedom to buy what we want.
How can I convince you of this? This is the picture of the back of a child slave in the Ivory Coast who was beaten because he tried to escape. He was a slave because the big cocoa companies were happy to pay the lowest price possible for the cocoa that made your chocolate bar, and they didnâ€™t care why the price was so low. He was beaten because your desire to have a chocolate bar for 30p not 50p produced the economic climate in which it was better to have him as a slave then to pay him a reasonable wage. If, like me, youâ€™ve ever bought a bar of chocolate that wasnâ€™t Fairtrade, that makes it your fault. Itâ€™s your fault – he was beaten as a slave because you wanted a cheap bar of chocolate. And yes, the Cocoa companies are making an effort now to do something about it, but they still havenâ€™t done it. And why not? If everybody stopped buying non-Fairtrade chocolate then they would sort it out tomorrow wouldnâ€™t they? Our freedom in the West maintains his slavery in Africa.
There’s more stuff from Cadbury’s on this exciting move here.