Do Some Good Today
DearÂ Ross Williams,
You are a successful entrepreneur who has won prestigious awards for developing your company,Â Global PersonalsÂ as a leader in on-line dating websites.Â Most of what you and your company does is positive â€“ you help bring people together.Â I have quite a few friends who have found their partners through on-line dating.
But there is a far darker side to your companyâ€™s work.Â Â Global PersonalsÂ run and promoteÂ websites whichÂ specificallyÂ target married people, encouraging and facilitating them to have affairs and cheat on their partners.Â In doing so, your business helps ruins relationships, destroys families and harms the lives of children.Â Â With the challenges that the UK currently faces, I think what you are doing isÂ a disgrace and I think you know it.
You will remember that last year, I startedÂ a campaignÂ to stop your public advertising after I, along with my young children, saw a huge billboard near whereÂ we live promoting one of your â€˜marital affairâ€™Â websites.Â You agreed to withdraw the advert after hundreds of people contacted your offices butÂ an inevitable side effect was that we gave your website itself lots of publicity.
A year and a half on, public adverts for another one of your marriage break-up websites have again appeared on public billboards (see above) in, among other placesÂ Harlsden, Greenwich, Surbiton andÂ Dorset.Â Â Obviously advertising the name of the site is what you want, so rather than give the url of the site I have reproduced whatÂ yourÂ company states on the site:
We always believe that you can meet likeminded people who are looking to have an affair, when divorce is not an optionâ€¦With 365 days a year and 1000â€²s of local members who want to have an affair, get out there and have some funâ€¦ because life is too short!
This website is run by Global Personals Limited, a UK company specializing in the development of online dating websites for the singles community.
Of course people have personal responsibility for their own actions and people will always have affairs.Â But websites like yoursÂ promoteÂ the idea of being unfaithfulÂ and profit fromÂ it.Â You are a like a drug dealer who promotes what they are pushing as harmless when really they are trading in something deadly and destructive.
The real cost of your websites
I have a friend who lives locally, who has three children, whose ex-husband had an affair using a similar website.Â She said:
â€œmy ex-husband had three affairs through sites like these.Â Â He would not have had the nerve to start an affair from meeting someone in a bar.Â TheÂ websites helped himÂ step over that line.â€
This is not about being old fashioned or spoiling peopleâ€™s fun.Â This is about protecting whatâ€™s important in our society and standing up for the values of honesty, decency and faithfulness.Â As I have seen with friends and through my work with homeless people, affairs ruin lives as well as marriages, they create poverty andÂ they are disastrous for children.Â Almost everyone agrees that family breakdown wasÂ oneÂ of the key factors in the recent riots in the UK.
What we want you to do
You are the boss, or â€˜the big cheeseâ€™ as your website puts it, and you have a choice about the kinds of websites you develop and promote. From what I have read about you, you are someone whoÂ cares about their reputation and wants to feel good about what you do.Â I am sure its the same for your senior colleagues.Â And after what happened to theÂ News of the World, I am sure you are aware of how quickly brands can become toxic.
I think your company, Global Personals is involved in toxic work.Â So, I am asking people who reads this letter and agrees with me to phone your officesÂ andÂ ask to speak to yourÂ senior colleagues to tell them about howÂ affairs have affected their friends or family and to ask you to withdraw your adverts.Â Â We want you to withdraw your adverts and agree to not publicly advertise these kind of websites again.
Although we want people to be polite and reasonable when they contact you, we do want you to know that we are serious about this.Â IfÂ youÂ choose to try and disrupt marriagesÂ to make money then we willÂ try to disrupt your business.Â Your adverts are helping to poison our communities.Â WeÂ want to show thatÂ belief inÂ strong relationships and commitment is as powerfulÂ as your aim to make moneyÂ by creatingÂ misery for families and children.
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Global Personalâ€™s officeÂ number is +44 (0)1753 27 12 80
- Ross Williams, CEO and Founder;
- Steve Pammenter, Co-Founder and Director of Partnerships;
- Barry Frost, Technical Director;
- Darren Damiano, Finance Director;
- Matthew Pitt, Operations Director;
- Jess Dimsdale, Customer Care Manager;
Postal address is:Â Global Personals Limited, Minton Place, Windsor, SL4 1EG, United Kingdom.
If you try and phone me for the next few hours you won’t get hold of me. Just saying.