For those who didn’t catch it yesterday on ITV (in the UK), here’s the closing audition on this week’s The X-Factor. Text book stuff, trust me. Now, there’s plenty of ground to be made on commenting on whether the voyeurism …

How Not To Audition Read more »

Hat-tip to David Keen who has pointed out to us all the new Alpha promo. Nick Baines thinks it’s a bit silly and confusing (and he might have a point), but let’s stop and ask ourselves what advertising is all …

Alpha and the Bear Read more »